BY SANDY LEONG : Friday, December 02, 2011
On my recent trip to Boca Raton, Florida my husband and I went to a wine store called Total Wine & More. And boy did they! It is like a Costco for wine and spirits. Rows and rows of wines by region, whole aisles of vodkas, domestic and imported, champagnes, beers, oh my. It was like being a kid in a candy I never thought I would have so much fun in a liquor store.
While my wine loving connoisseur of a husband was busy perusing the aisles for Brunellos and Meursaults for our Thanksgiving dinner I was wandering up and down the aisles looking at the great wine labels. As a designer I know how important packaging is. It’s a products’ first impression. Last summer I bought a case of Grenache called “Bitch. I served it at a bridal shower and it was a huge hit. “Pass the wine, Bitch.” It makes a great hostess gift provided your hostess has a sense of humor. And the best part was that it was actually pretty tasty, too.
So here are some more of my favorite names and labels that are clearly targeting me, a social wine drinker who is sometimes overcome with style over substance. I think this is great marketing: Sexy Wine Bomb has a mudflap girl’s silhouette, with a “blends have more fun” tag line. I also like the simplicity of Little Black Dress’ cabernet sauvignon. It has a red hanger on the bottle along with fabulous red shoes at the bottom. It goes with everything!
I found this 82 KRU Vodka that comes in an aluminum reusable water bottle. Two gifts in one! I wonder how much of the $30 price goes into the packaging and how much goes into the vodka. Still, I’m so impressed with packaging, which is why I’m partial to Corzo Tequila. The rectangular bottle has an infinity spout and looks like a vase I would buy for my apartment even without the tequila.
I could have spent hours looking through this store, but when my husband had found his selections, we reluctantly headed to the checkout counter where I found individually packaged shots of vodka. “Mis Behavin” vodka is sold in a 25 pack of portion controlled pouches. Okay! Where exactly are you going that you need to slip these into your handbag for emergencies? Ya never know!
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